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Cleveland State University Course Info

Cleveland, Ohio

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Course Info

Search for courses by clicking on letters of the alphabet or by using a search bar. Explore course description, number of credits required and course sequences to satisfy graduation requirements.


COM 760

Strategic Communication

Focuses on the Strategic Communication (planned response) processes often associated with Strategic Management. It is an in-depth and hands on approach to the mechanics, development and implementation of Public Relations Plans, which include elements of Public Relations, Organizational, Advertising and Marketing principles. Research processes will be implemented and used at several levels to identify issues and audiences as well as to design, manage and evaluate campaigns. Students will learn how to better work with such key publics as media, employees, community members and investors.

Units: 4.0