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Cleveland State University Course Info

Cleveland, Ohio


Course Info

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COM 732

Audience/Media Research Methods

Introduction to applied research methods in public relations, advertising, and media in relation to the nature of and relations between audience and media. Focuses on demographic and psychographic research methods, audience measurement techniques such as audience ratings, quantitative and qualitative research data gathering, analysis and interpretation methods, such as focus groups, surveys, and experiments.

Units: 4.0