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- com-640 - persuasive-communication
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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COM 640
Persuasive Communication
Study of persuasive communication and campaigns. Focuses on major communication theories of persuasion, current issues and problems in persuasive communication and includes an examination of mass and interpersonal persuasive campaign issues such as attitude formation, fear appeals, cognitive dissonance theory, and interpersonal persuasion. Students may construct campaigns and persuasive appeals for application.
Units: 3.0
Prerequisites:
COM 501 - Pro Seminar In Communication