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- com-464 - media-metrics-and-analytics
Cleveland State University Course Info
Cleveland, Ohio
Course Info
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COM 464
Media Metrics and Analytics
This course teaches students how to apply methods for collecting, analyzing and utilizing audience data. This couse focuses on the evaluaiton of digital, mobile and social media content. Students will master methods and tools to measure digital and social media effectiveness. They will also learn how to interpret the results of their evaluation and the effect of those results on long term strategic communication strategy.
Units: 3.0
Prerequisites:
COM 355 - Psychological Processing of Media
and
COM 303 - Communication Inquiry
and
COM 260 - Principles of Advertising
and
COM 226 - Mass Media and Society