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Cleveland State University Course Info

Cleveland, Ohio


Course Info

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COM 455

Communication Campaigns

Introduces students to the fundamentals of communication campaigns. Course content encompasses the role of campaigns in shaping social, cultural, and political agendas; theoretical foundations of communication campaigns; and campaign management techniques. Students use Social Marketing and Strategic Communication principles in analyzing campaigns.

Units: 3.0

COM 355 - Psychological Processing of Media
COM 350 - Persuasive Communication & Attitude Change
COM 303 - Communication Inquiry
COM 260 - Principles of Advertising
COM 257 - Principles of Public Relations
COM 226 - Mass Media and Society
COM 224 - Foundations of Journalism and Promotional Communication