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Cleveland State University Course Info

Cleveland, Ohio

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Course Info

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COM 350

Persuasive Communication & Attitude Change

Introduces students to the field of persuasion. Examines theories of persuasion, research on persuasive communication, and the formation of social and political attitudes. Topics include the dynamics of attitude change, interpersonal persuasion, brainwashing, subliminal persuasion, and media information campaigns.

Units: 3.0