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Cleveland State University Course Info
Cleveland, Ohio
Course Info
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COM 350
Persuasive Communication & Attitude Change
Introduces students to the field of persuasion. Examines theories of persuasion, research on persuasive communication, and the formation of social and political attitudes. Topics include the dynamics of attitude change, interpersonal persuasion, brainwashing, subliminal persuasion, and media information campaigns.
Units: 3.0