COM 227

Principles of Social Media

This course provides students with an introduction to social media as it relates to the history, theories, ethics and practice of communication. Through lectures, in-class activities, and assignments, students in this class will explore a diverse range of social media forms including blogs, virtual communities, wikis, mobile, and video and photo sharing sites. They will become familiar with basic social media research and analytics programs and understand how social media can be used as part of a strategic communication campaign.

Units: 3.0