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This course integrates business analytics models and methods with SAS software tools to examine data from the functional business disciplines of accounting, finance, management, operations, marketing and information technology. The course is organized using an applied, problem solving format and is focused on prescriptive analytics and includes data mining, text mining, clustering and use of statistical software. Business analytics for social media is introduced using SAS text Miner. The case study method is emphasized throughout the course. Each student will participate in a team-based, case study practicum project, in which the teams will use business analytics and statistical decision-making skills to develop strategic solutions to address real world business and policy challenges.